Pay Per Click Management
24 hour listings, Pay to Play with the Big Boys. The Great news about PPC is that perception is reality. Get listed at the top of the first page FAST..
Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as your website, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
There are currently two ways a company can manage there Pay Per Click Account. The first way is to target specific keywords and send them out into the web driving a large amounts of traffic. The Second way is to be very specific in your Pay Per Click Campaign and target your local area.
Now The first way you will allow yourself a great deal of traffic to your website, which sounds great. The only problem with this is the traffic that you receive most likely will be out of state. The type of Pay Per Click traffic is more designed for a E-Commerce store or a National campaign.
The Second Option is what On The Move Marketing offers. We are experts in developing what is called GEO Targeted Pay Per Click Campaigns. This technique is the art of sending specific keywords in your Pay Per Click Campaign to your targeted local area. This in turn increases your Click Through Rate and also Empowers your Conversion rate.
Not Just cookie cutter, Each client is different Because no business is the same, we focus on:
- Specific Keywords chosen by keyword research
- Determine the radius in miles you want to draw your new business from
- Ad Copy, What your ad will say to attract HIGH Click Through Rates (CTR)
- Monitor changes in the campaign and make appropriate corrections
Turning Leads into sales is the most important aspect in any Pay Per Click Campaign. With that said, allow On The Move Marketing expert Local Pay Per Click Management team to help you start developing greater results.
